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All Marketers Are Liars : ウィキペディア英語版
All Marketers Are Liars

''All Marketers Are Liars: The Power of Telling Authentic Stories in a Low Trust World'' (2005) is the seventh published book by Seth Godin, and
the third in a series of books on 21st century marketing, following ''Purple Cow'' and ''Free Prize Inside''.
==Background==
Godin said the inspiration came to him when he "watched the Democrats lose the election (2004 )."〔(Business Blog Tour: Seth "Pinnocchio" Godin ) on HelloWord, May 24, 2006.〕 He stated that although both candidates told lies, the candidate that won told the more believable lie.〔 Both candidates, he said, were telling lies, but the candidate that won told the more believable lie -- that he was a strong, certain, infallible leader."〕 In particular, he noticed Karl Rove's ability to tell a story, noting that he's a "very good liar."〔

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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